I came across this document on the Magnatune website. As the name suggests, it is about marketing music via podcasts. It is written by one of the Magnatune Musicians. As you may have noticed, I am a big fan of Magnatune.com. Their music has been the mainstay of most the Breadcasts. Strangely, there was no information on whether this document was released in the Creative Commons or not. I wrote a few days ago and requested permission to reproduce it in whole here. I have not heard back, so I have just posted a taste.

I am very interested in Catholic musicians getting directly involved in podcasting. The Catholic Rockers podcast and now The Catholic Music Express are a step in the right direction. However, there is more work to be done. Since the vast majority of terrestrial Catholic radio stations do not have any plans on leading the way with Catholic music, then I the task falls to podcasters.

The complete document can be found on the Magnatune blog:

Magnatune musician Chris Juergensen has been doing a lot of outreach to podcasters, and tells me that he’s getting a really positive reaction and lots of good results. He suggested to me that he’d be happy to write a “how musicians can self-market their music to podcasters” and I agreed, that this would be an excellent idea.

So, here are Chris Juergensen’s real-world tips on self-marketing your music to podcasters:

Marketing your Music Through Podcasting

Podcasters are looking for podsafe music for their podcasts and this offers you a cost effective method to market your music. Podsafe music, by the way, is music that they can legally play without having to pay a performance royalty. Keep in mind, by offering your music royalty free to a podcaster, this does not mean that your music is royalty free for anything and everything, only for podcasters. Being signed to Magnatune, your music can already be used free of charge by podcasters but there are some simple steps that you can take to help get your music included in podcast programming. With a little bit of time an effort you may find yourself being promoted all over the world. [Read More…]

I suggest you pass this on to any Catholic musician with whom you are familiar. I know there is a lot of misunderstanding and apprehension surrounding podcasting for many Catholic musicians. Since this is an artist writing of his experiences, I think it could go a long way to allay those fears.