NEW YORK — About 38% of consumers are watching TV shows online, 36% use their cell phones as entertainment devices and 45% are creating online content like Web sites, music, videos and blogs for others, according to a new-media survey from Deloitte & Touche.

The findings of the online survey of 2,081 U.S. consumers, conducted Oct. 25-31, were provided to The Hollywood Reporter before their official release next month.

The “State of the Media Democracy” notes that in Deloitte’s first edition of the survey just eight months earlier, 24% of consumers used their cell phones as entertainment devices. The current figure soars to 62% among millenials (consumers 13-to-24-years-old) compared with 46% in the previous study conducted Feb. 23-March 6, 2007. And among Generation X consumers (25-to-41-year-olds), the number grew from 47% to 29% in the earlier survey.

About 20% of consumers said they are viewing video content on their cell phones daily or almost daily. [More…]

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