I am sorry for not posting more this last week, but a lot has been happening. I’ve been working on a series of proposals for some organizations wanting to look at both terrestrial radio and podcasting. Both are Catholic organizations and they have been asking some very interesting questions.
I will be flying out to do a presentation later this week with a group who wants to look for ways to integrate podcasting into their current structures. It is exciting, but a bit daunting since there are so many possibilities. Just getting an agenda together has been fun.
I have been having a great time putting together, what could be, a significant proposal for a group looking to venture into Catholic radio. It will be interesting to see what direction they decide to take.
This week has also been the start of the griping about The Catholic Channel on Sirius satellite radio. Some pretty harsh sentiments have found their way to me about how “liberal” some of the programming is. Since I do not yet have access to the programming, I am flying a bit blind here. That has never stopped me from speaking definitively on a topic before.
My first take on the grumblings is to take a deep breadth and remember that the Catholic community will always criticize Catholic media. Some will say any programming is too conservative, too liberal, too protestant, too ‘old school’, too ‘new school’, to ’spirit of Vatican twoey’ (I just made that last one up, but I like it). I am not sure what any of these labels mean, but you can be sure that folks feel very passionately about them. We are not far away from loud vocal criticism as more people begin to digest the programming. Catholicism is not a homogenous reality. We have always argued. We will always argue. It is ‘our way’.
My second take on the grumblings is to say ‘good’! If some folks are not bothered by the programming, it can’t be any good. I am not advocating heresy, but all of us religious types (whatever that means) have a tendency to get complacent. We begin to assume that our take on life, the universe, and everything is THE take. A good challenge, while never pleasant, is always necessary. I welcome a lively discussion on the merits of The Catholic Channel’s efforts.
My third take is to wonder what discussions the good folks at the Catholic Channel had about their target audience. I wonder who the programming is targeted at. The two main approaches that exist right now are the EWTN and the Relevant Radio approaches. Both are valid, but very different.
Relevant Radio, I suggest, is looking to catechize an uncatechized group of Cultural Catholics. They seem to be seeking to ‘bring them back into the fold’. They are seeking to engage people where they are and help them move forward to a decision for Christ and His Church. I have spoken to many people who have come to a deeper knowledge of the faith, returned to the Sacraments, and are living a more faithful life due to their exposure to Relevant.
It seems EWTN has long appealed to the ‘Concerned Catholics in America’. They see the problems that exist within our Church and within the culture and want to find a way to bring healing. They have family and friends who have left the Church and the hurt they feel daily is palpable. EWTN seeks to ‘give you the faith’. They teach, expose, and pray. I have spoken to many who have been strengthened in their faith, come to an understanding of the Truth of the Church and have had their family and friends brought back into a vibrant relationship with our Lord thanks to the work of EWTN.
I feel it necessary to admit that there are those who are in the Relevant Radio camp and think EWTN ‘does it wrong’. There are those in the EWTN camp who think Relevant equally ‘gets it wrong’. I am convinced that both are true to the Magisterium of the Church and both are being used by the Holy Spirit to bring about the Kingdom. The fact that people can even get bothered by Catholic media is a good thing. It means that on some level Catholic media is penetrating the consciousness and lives of people. It has been a long time since there has been any evidence of that.
Now, back to The Catholic Channel. What is the target market for their programming? Who do they imagine will be their listeners? If they manage to alienate the ‘Concerned Catholics’ and not reach the Cultural Catholics in need of a change, then they are up the creek without a proverbial paddle.
I was disappointed to learn that when my business partner and I took a look at our year-end finances, we couldn’t justify two subscriptions to Sirius for 2007. I would love to roll up my sleeves and try to figure out the Catholic Channel’s target market. There are so many possibilities, I pray they can find their authentic Catholic voice.
If you have been listening, let me know your take on what they are doing. Their work could be a significant vehicle in spreading the Good News. It could also do a lot of damage or fall flat and be the paste that is often religious media. Time will tell.
Please keep Catholic media in your prayer. If I can be so bold as to ask for your prayers, there is a lot going on with meetings, proposals, stations purchases, programming decisions, and more. I pray only that God’s will be done and that I can be an instrument in bringing that about. Historically, I often get in the way and attempt to impose my will. I keep going back to the image Mother Theresa often used of being a pencil in the hand of God. If you think of me this next week, please send up a prayer. I would appreciate it.
Tags: Catholic Media, Terrestrial Radio, Relevant Radio, Satellite Radio, EWTN, Catholic Channel | 1 Comment »